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Sidel is presenting the world’s first laser technology for blowing to enhance packaging line efficiency, sustainability, and quality at Drinktec 2026. Pierre-François Langlois, Sidel’s director for product management, tells us more about the company’s new Next Line concept for PET and recycled PET.

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We speak with Simone Baratta, R&D manager at Bormioli Luigi, about the qualities that make glass a leading material for luxury packaging. We also discuss why the future of glass is shaped by growing consumer demand for environmental sustainability.

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Asencion Sanchez, account manager at Sidel Mexico, highlights the company’s returnable glass and PET solutions for the local beverage market. He explains that strong consumer demand and Mexico’s well-established infrastructure are accelerating beverage companies’ adoption of reusable bottles.

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Jason Jeffery, group business development director, and Lucien Spooner, group marketing manager, discuss the e-commerce unboxing experience value. The company emphasizes balancing usability in e-commerce applications and leveraging design to deliver aesthetic and practical value without compromising functionality.

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Heico Sandee, founder and co-CEO of Smart Robotics, highlights how the company’s AI-driven automation solutions are transforming productivity in the packaging industry. He notes that stricter regulations, along with rising energy and labor costs, are accelerating the demand for automation.

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